“Live to the Beat” Campaign Partner Toolkit

Million Hearts® collaborated with the CDC Foundationexternal icon to develop the “Live to the Beat” campaign, which aims to reduce the risk of cardiovascular disease (CVD) among Black adults ages 35 to 54.

The campaign encourages people to take small steps to move more, eat better, and work with a health care professional to address key risk factors like hypertension, high cholesterol, and high blood sugar.

The campaign will deliver a steady beat of healthy habits, tips, and routines to help reduce the risk of heart attack and stroke. By encouraging people to move beyond knowledge and awareness, the campaign aims to inspire and build confidence to create behavior change.

This toolkit includes content and messages you can use to encourage this audience to practice heart-healthy habits that can help lower their risk for heart disease and stroke.

Please join us in sharing these lifesaving messages. You can use the assets below and/or direct people to LivetotheBeat.orgexternal icon.

Video PSAs

Partners with the Alliance for the Million Hearts® Campaign have helped develop the “Live to the Beat: Right Ways” public service announcements (PSAs), which will be launched to the public in April.

These videos can be viewed by clicking on the images below, or they can be downloaded from Dropboxexternal icon.

Digital Communications Copy

Use the following messaging for your email, newsletter, or blog.

Heart disease has been the number one cause of death in the United States for more than 90 years. And Black people in the United States are more likely to experience risk factors for heart disease, such as hypertension, diabetes, obesity, and high cholesterol. But there is good news. More adults are aware about cardiovascular disease (CVD) and how to prevent it, including Black adults. Now, we can help empower them to take the small steps that will help lower their risk. We can’t change everything today, but bit by bit, we can empower more people to stand up and take back their health, one small step at a time. Live to the Beat is a belief change campaign that aims to reduce the risk of CVD among Black adults ages 35 to 54 by encouraging them to take small steps to move more, eat better, and work with a health care professional to address key risk factors like hypertension, high cholesterol, and high blood sugar. We are happy to join with the CDC Foundation, the Million Hearts® initiative, and organizations across the nation in sharing these important messages with Black adults. Learn more at LivetotheBeat.orgexternal icon.

Print Materials

Live to the Beat!

Print materials have been developed for use. They include a general message about taking small steps to live big.

The creative is available in two sizes: 8.5″×11″ and 11″×17″.

Social Media Graphics

Get moving, start simple, help your heart. Live to the beat!

Download these graphics to promote key messages on social media and in digital communications.

Social Media Messages

Post these messages on your social media pages.

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Other Ways to Share Content

Don’t forget to follow Live to the Beat on Facebook and Instagram to get regular updates.

Live to the Beat eSignature

Add an image to your email signature to spread the word about the Live to the Beat campaign.

I Live to the Beat eSignature

Thank You

Creating change is possible only through collective action. We are grateful and proud to have your support and heart on the mission to reduce the risk of CVD among Black adults. Thank you for all you do!

Page last reviewed: May 18, 2022