COVID-19 and Cardiovascular Disease Partner Toolkit

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Public Service Announcements (PSAs)
Video PSAs
Graphics
Sample Social Media Messages
Digital Communications Copy

During the COVID-19 pandemic, cardiovascular health remains a top public health priority. Public health officials are now warning about the relationship between COVID-19 and cardiovascular disease.

Not only have there been more deaths from cardiovascular disease during the pandemic, but people who have serious heart conditions are also at higher risk for severe illness from COVID-19.^1,2

This toolkit includes tools approved by CDC’s Division for Heart Disease and Stroke Prevention that you can use to encourage individuals to continue seeking cardiovascular care at this time.

Join us in sharing these lifesaving messages.

Public Service Announcements (PSAs)

Million Hearts^® and the CDC Foundation have worked with key partners to produce two CDC-approved public service announcements (PSAs) to spotlight the importance of heart health during COVID-19.

Emergency Care Focus: This PSA explains the risks of neglecting emergency medical attention for heart attack or stroke.
Heart Health Focus: This PSA promotes heart health management for those who have experienced a cardiovascular event.

Video PSAs

PSA: Emergency Care for Heart Disease During COVID-19

Remind Americans of the risks of neglecting emergency medical attention for heart attack or stroke during the COVID-19 pandemic.

At least 1 in 5 expected emergency department visits for heart attack or stroke did not occur during the initial months of the COVID-19 pandemic, according to CDC.³

Download the video from Dropbox.

PSA: Maintaining Heart Health During COVID-19

Remind Americans to focus on their heart health, especially during the COVID-19 pandemic.

Fewer people are seeking routine medical care during the COVID-19 pandemic.⁴

Download the video from Dropbox.

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Graphics

Download these graphics to promote key messages on social media and in digital communications.

Emergency Care for Heart Disease During the COVID-19 Pandemic

Heart attacks and strokes happen even in the midst of Covid-19.

Heart attacks and strokes are medical emergencies.

Hospitals are prepared and can safely treat you.

If you experience symptoms of a heart attack or stroke, call 911 immediately.

During Covid-19 managing heart disease is essential.

Maintaining Heart Health During the COVID-19 Pandemic

During Covid-19 take your regular heart medication.

Reach out to your medical team for continued routine care.

Sample Social Media Messages

Post these sample messages on your social media pages.

Heart attacks and strokes are still happening. Even during the COVID-19 pandemic, they are leading causes of death in the United States. Seek emergency care for heart attack or stroke symptoms. This PSA explains more. https://youtu.be/zIYzDlFIDCw
Heart attacks and strokes are not taking a break for COVID-19. In fact, public health officials are concerned about the risk of more deaths from cardiovascular disease during the COVID-19 pandemic. Seek emergency care for heart attack or stroke symptoms. This PSA explains more. https://youtu.be/zIYzDlFIDCw
Did you know at least 1 in 5 expected emergency department visits for heart attack or stroke did not occur during the initial months of the COVID-19 pandemic? Heart attacks and strokes are not taking a break for COVID-19. It’s important to seek emergency care if you experience symptoms. https://youtu.be/zIYzDlFIDCw

Heart attacks and strokes are still happening during the COVID-19 pandemic. This PSA explains why you should seek emergency care if you experience symptoms. https://youtu.be/zIYzDlFIDCw
Heart attacks and strokes are not taking a break for COVID-19. This PSA explains why you should seek emergency care if you experience symptoms. https://youtu.be/zIYzDlFIDCw
At least 1 in 5 expected emergency department visits for heart attack or stroke did not occur during the initial months of the COVID-19 pandemic. It’s important to seek emergency care if you experience symptoms. https://youtu.be/zIYzDlFIDCw

Heart Health Focus

Facebook/Instagram/LinkedIn
Twitter

People with serious heart conditions are at a higher risk for severe illness from COVID-19. Don’t neglect your heart health, especially during the pandemic. This PSA explains more. https://youtu.be/TuKRMYil7MQ
Public health officials are warning about increases in heart disease and stroke risk factors during the COVID-19 pandemic. Your heart health matters, especially now. This PSA explains more. https://youtu.be/TuKRMYil7MQ
Guard your heart health during the COVID-19 pandemic. Take your heart medication. Call your medical team with any concerns. Eat well and stay active. Call 9-1-1 for heart attack or stroke symptoms. Your heart is one in a million! https://youtu.be/TuKRMYil7MQ

Serious heart conditions can mean more severe illness from COVID-19. Don’t neglect your heart health. This PSA explains more. https://youtu.be/TuKRMYil7MQ
Public health officials are warning about the connection between COVID-19 and cardiovascular disease. Your heart health matters, especially during the pandemic. https://youtu.be/TuKRMYil7MQ

Digital Communications Copy

Use the following messaging for your email, newsletter, or blog.

Did you know emergency department visits for cardiovascular disease have declined significantly during the COVID-19 pandemic? At least 1 in 5 expected emergency department visits for heart attack or stroke did not occur during the initial months of the pandemic.³

Heart attacks and strokes can be life-threatening, and they are not taking a break for COVID-19. We are joining the CDC Million Hearts^® initiative and health organizations across the nation in spotlighting the importance of seeking emergency care for heart attack and stroke symptoms.

Check out this CDC-approved PSA that explains the risks of neglecting emergency medical attention for heart attack or stroke.

During the COVID-19 pandemic, cardiovascular health remains a top public health priority—with heart disease and stroke continuing to be the first and fifth leading causes of death in the United States.

In fact, there is a significant relationship between COVID-19 and cardiovascular disease, including more deaths from cardiovascular disease during the COVID-19 pandemic and serious heart conditions associated with an increased risk for severe illness from COVID-19.⁵

We are joining the CDC Million Hearts^® initiative and health organizations across the nation in spotlighting the importance of maintaining your heart health, especially during the COVID-19 pandemic. Check out this CDC-approved PSA reminding Americans to guard their heart health, especially during this pandemic.

Woolf SH, Chapman DA, Sabo RT, Weinberger DM, Hill L. Excess deaths from COVID-19 and other causes, March-April 2020. JAMA. Published online July 1, 2020.
CDC, National Center for Immunization and Respiratory Diseases, Division of Viral Diseases. Your Health. Evidence used to update the list of underlying medical conditions that increase a person’s risk of severe illness from COVID-19. Accessed September 16, 2020.
Lange S, Ritchey M, Goodman A, Dias T, Twentyman E, Fuld J, et al. Potential indirect effects of the COVID-19 pandemic on use of emergency departments for acute life-threatening conditions — United States, January–May 2020. MMWR. Published online June 22, 2020.
Czeisler MÉ, Marynak K, Clarke KE, et al. Delay or Avoidance of Medical Care Because of COVID-19–Related Concerns — United States, June 2020. MMWR Morb Mortal Wkly Rep 2020;69:1250–1257.
Kim L, Garg S, O’Halloran A, Whitaker M, Pham H, Anderson EJ, et al. Risk Factors for Intensive Care Unit Admission and In-hospital Mortality among Hospitalized Adults Identified through the U.S. Coronavirus Disease 2019 (COVID-19)-Associated Hospitalization Surveillance Network (COVID-NET). Clin Infect Dis. 2020 Jul 16:ciaa1012.

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