Million Hearts® word and logo marks and associated trade dress (“Marks”) are owned by the U.S. Department of Health and Human Services (HHS). These usage guidelines describe the requirements for the use of the Marks to promote heart disease and stroke prevention. HHS can disallow and/or terminate any use of the Marks when used in breach of these guidelines and/or used inconsistently with the Million Hearts® initiative.
Million Hearts® Logo Usage Guidelines
Notice of Agreement
If you use the Marks you must review and follow the guidelines outlined on this page. HHS may require a more specific, signed, licensing agreement (or other agreement) when use of the Marks involves a collaborative partnership, co-branding materials, and/or certain widespread use involving the development of products or services. Use of the Marks on promotional items (e.g., t-shirts, wristbands, pins) is not permitted. For clarification on the use of the Marks, please contact firstname.lastname@example.org.
Required Disclaimer Statement and Licensing Notice
Use of the Marks does not constitute a direct or indirect endorsement of any product, company, or service by HHS or the Centers for Disease Control and Prevention (CDC). No organization shall, in any way, state or imply that use of Marks constitutes an endorsement. All labels and materials used with the Marks must include the readable licensing notice and statement of non-endorsement listed under #4 below. [Note: Federal agencies, including HHS agencies, follow different guidelines. Please contact email@example.com to learn more.]
- To maintain the integrity of the initiative, the Marks may only be used on materials associated with activities related to heart disease and stroke awareness and prevention and must be consistent with the messages outlined on the Million Hearts® website and outlined in these guidelines.
- The logo may be used for informational purposes about the initiative, and may not be used in a manner that suggests materials have been created and reviewed by HHS and/or Million Hearts®.
- Use of the Marks does not constitute a direct or indirect endorsement of any product, service, or organization by CDC, or HHS. No organization shall, in any way, state or imply that use of Marks constitutes such an endorsement.
- All labels and materials used with the logo shall incorporate a legible licensing notice and statement of non-endorsement, as follows:
“The Million Hearts® word and logo marks, and associated trade dress (“Marks”), are owned by the U.S. Department of Health and Human Services (HHS). Use of these marks does not imply endorsement by HHS. Use of the Marks also does not necessarily imply that the materials have been reviewed or approved by HHS.”
- The Marks may not be used to solicit funds or other contributions of monetary value or to create the appearance of such solicitation.
- The Marks may not be used to advertise, promote, or sell a commercial product or service.
- The Marks cannot be used for lobbying purposes.
- These guidelines do not grant permission for use of any other marks owned by CDC or HHS. Do not adopt or use any mark or trade name confusingly similar to or suggestive of the Marks or any comparable marks owned by CDC or HHS.
- When using the Marks, use the actual Marks in their entirety, and do not add text to the Marks nor integrate the Marks into a composite logo, name, or slogan of any type.
- CDC or HHS can disallow and/or terminate any use of the Marks which is used in breach of these guidelines and/or used inconsistent with the Million Hearts® initiative.
- When using the Marks, show that they are trademarked and use the proper language. Use the trademark symbol at least once per page, preferably when the mark first appears.
Million Hearts campaign
Million Hearts® initiative
- To maintain consistency the following usage requirements are as follows:
- The end date of the Million Hearts® initiative should state “by 2027”, not “over the next five years”.
- Million Hearts® is an initiative. The Million Hearts® initiative should not be referred to as a campaign.
- When referencing the Million Hearts® ABCS (Aspirin when appropriate, Blood pressure control, Cholesterol management, and Smoking cessation) the materials may not include additional letters that refer to other activities, such as an A for A1c, a D for diabetes control, or an E for exercise. While these are important issues, Million Hearts® is specifically designed to focus on the above-listed ABCS to maximize impact and minimize confusion and duplication of efforts.
- Any messages relating to blood pressure screening shall also include information about following up with a health care provider. The Marks may not be used in conjunction with stand-alone blood pressure screenings unless referrals to providers are included.
- The Million Hearts® initiative focuses on the prevention of heart attacks and strokes through achieving excellence in the ABCS (Aspirin when appropriate, Blood pressure control, Cholesterol management, and Smoking cessation). Million Hearts® emphasizes the use of the following priority strategies: team-based care, health information technology, medication adherence, clinical-community linkages, alignment of payment with outcomes in innovative models of care, and sodium reduction. The Million Hearts® brand should not be expanded to include activities outside of its focus areas or priority strategies. While other strategies contributing to heart health are important, the Million Hearts® brand is specifically designed to focus on promoting the above-listed practices to maximize impact and minimize duplication of efforts to help meet its goal by 2027.
- The Marks may not be used on materials that designate a salt shaker as a representation of lowering sodium since the majority of sodium comes from processed foods. Please consider alternative ways to represent sodium reduction.
- When possible, the Million Hearts® URL web address (millionhearts.hhs.gov) should be added to materials to facilitate education about the initiative.
- Logo size, color, and other usage requirements are as follows:
- The recommended size for the Million Hearts® logo is 1″ in height for print applications and 72 pixels for web applications. The logo must not be reduced to less than 0.5″ in height (print) and 36 pixels (web).
- The Million Hearts® word and logo marks and the Be One in a Million Hearts® slogan and logo must always be used in their entirety. Do not add text to the Marks nor integrate the Marks into a composite logo, name, or slogan of any type. Do not recreate the logo or adjust its appearance by distorting or altering the shape, proportions, or letters. When color is not available, use solid black or reverse to solid white. The logo was designed to be used at full opacity. Do NOT screen back or apply transparency to the logo.
- When printing in spot color, PANTONE® 209 should be used. When printing with four-color process, use the CMYK equivalent (C:0 M:100 Y:34 K:53). For broadcast and online applications, use the RGB equivalent (R:134 G:0 B:56). For online applications, you also can use HTML #860037.