“Start Small. Live Big.” Campaign Partner Toolkit

Million Hearts® collaborated with the CDC Foundation to develop a new campaign to remind people in the United States to make cardiovascular health a priority, especially during the COVID-19 pandemic.

The “Start Small. Live Big.” campaign will encourage adults, particularly those age 55 and older, to get back on track with the small steps—like scheduling their medical appointments, getting active, and eating healthy—so that people can get back to living big.

This toolkit includes messages and tools that health care professionals can use to encourage adults 55 and over to practice heart-healthy habits that can help lower their risk for heart disease and stroke.

Please join us in sharing these lifesaving messages. You can use the assets included below and/or direct people to HeartHealthySteps.org.

Social Media Graphics

Ask about your blood pressure and cholesterol numbers.

Download these graphics to promote key messages on social media and in digital communications.

Download the files from Dropbox

Sample Social Media Messages

Post these sample messages on your social media pages.

Other Ways to Share Content

To support this campaign, the CDC Foundation has developed additional content that will be published within the CDC Foundation’s Facebook, Instagram, LinkedIn and Twitter Please follow these social media channels for updates.

Print Materials

Start small. Live big. You already know how to get there.

Print materials have been developed for use. There are a total of two creative versions and three sizes – 8.5”x11”, 8.5” x 5.5” and 11”x17”.

Digital Communications Copy

Use the following messaging for your email, newsletter, or blog.

As people in the United States come to terms with their second year of COVID-19, a new campaign is reminding them to make cardiovascular health a priority, especially during the pandemic.  The “Start Small. Live Big.” campaign will encourage adults, particularly those 55 and older, to get back on track with the small steps—like scheduling their medical appointments, getting active, and eating healthy—so that they can get back to living big. We are happy to join with the CDC Foundation, the Million Hearts® initiative, and organizations across the nation in sharing these important messages. Learn more at HeartHealthySteps.org.

Page last reviewed: February 22, 2022