“Start Small. Live Big.” Campaign Partner Toolkit
Million Hearts® collaborated with the CDC Foundationexternal icon to develop a new campaign to remind people in the United States to make cardiovascular health a priority, especially during the COVID-19 pandemic.
The “Start Small. Live Big.” campaign will encourage adults, particularly those age 55 and older, to get back on track with the small steps—like scheduling their medical appointments, getting active, and eating healthy—so that people can get back to living big.
This toolkit includes messages and tools that health care professionals can use to encourage adults 55 and over to practice heart-healthy habits that can help lower their risk for heart disease and stroke.
Please join us in sharing these lifesaving messages. You can use the assets included below and/or direct people to HeartHealthySteps.orgexternal icon.
Video PSAs
Partners with the Alliance for the Million Hearts® Campaign have helped develop the “Start Small. Live Big.” public service announcements (PSAs), which will be launched to the public in October.
Print Materials
Print materials have been developed for use. There are a total of two creative versions and three sizes – 8.5”x11”, 8.5” x 5.5” and 11”x17”.
Digital Communications Copy
Use the following messaging for your email, newsletter, or blog.
As people in the United States come to terms with their second year of COVID-19, a new campaign is reminding them to make cardiovascular health a priority, especially during the pandemic. The “Start Small. Live Big.” campaign will encourage adults, particularly those 55 and older, to get back on track with the small steps—like scheduling their medical appointments, getting active, and eating healthy—so that they can get back to living big. We are happy to join with the CDC Foundation, the Million Hearts® initiative, and organizations across the nation in sharing these important messages. Learn more at HeartHealthySteps.orgexternal icon.