Alliance for the Million Hearts® Campaign Partner Toolkit

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Million Hearts® collaborated with the CDC Foundationexternal icon to develop a new campaign to remind people in the United States to make cardiovascular health a priority, especially during the COVID-19 pandemic.

The “Start Small. Live Big.” campaign will encourage adults, particularly those age 55 and older, to get back on track with the small steps—like scheduling their medical appointments, getting active, and eating healthy—so that people can get back to living big.

This toolkit includes messages and tools that health care professionals can use to encourage adults 55 and over to practice heart-healthy habits that can help lower their risk for heart disease and stroke.

Please join us in sharing these lifesaving messages. You can use the assets included below and/or direct people to HeartHealthySteps.orgexternal icon.

Video PSAs

Partners with the Alliance for the Million Hearts® Campaign have helped develop the “Start Small. Live Big.” public service announcements (PSAs), which will be launched to the public in September.

PSA: “Big” - Talk to Your Doctor

One PSA encourages people to live big by taking healthy steps like talking to their doctors about their heart health.

PSA: “Look at You” - Activity/Eating Healthy/Taking Your Medication

The other PSA promotes getting back to living big by moving your body, eating healthy, and taking regular medication.

Sample Social Media Messages

Post these sample messages on your social media pages.

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Other Ways to Share Content

To support this campaign, the CDC Foundation has developed additional content that will be published within the CDC Foundation’s Facebook, Instagram, LinkedIn and Twitter Please follow these social media channels for updates.

Print Materials

Start small. Live big. You already know how to get there.

Print materials have been developed for use. There are a total of two creative versions and three sizes – 8.5”x11”, 8.5” x 5.5” and 11”x17”.

Digital Communications Copy

Use the following messaging for your email, newsletter, or blog.

As people in the United States come to terms with their second year of COVID-19, a new campaign is reminding them to make cardiovascular health a priority, especially during the pandemic.  The “Start Small. Live Big.” campaign will encourage adults, particularly those 55 and older, to get back on track with the small steps—like scheduling their medical appointments, getting active, and eating healthy—so that they can get back to living big. We are happy to join with the CDC Foundation, the Million Hearts® initiative, and organizations across the nation in sharing these important messages. Learn more at HeartHealthySteps.orgexternal icon.

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Page last reviewed: September 14, 2021
Content source: Division for Heart Disease and Stroke Prevention