Cardiac Rehabilitation Communications Toolkit

Million Hearts® has set a national goal of 70% participation in cardiac rehabilitation by eligible patients—and needs the help of partners to reach it. Improving awareness of the value of cardiac rehabilitation, promoting best practices to increase cardiac rehabilitation participation, and reducing barriers to participation are all critical steps toward meeting our goal.

This communications toolkit will equip your health system or practice with resources and messages to spread awareness about the value of cardiac rehabilitation and solutions for increasing participation.

Key Messages

Promote these key messages through your communications channels:

  • Cardiac rehabilitation saves lives. It has been shown to substantially reduce the risk of death for individuals who have received a qualifying diagnosis or cardiac procedure.
  • Cardiac rehabilitation benefits patients in many ways. People who attend cardiac rehabilitation programs live longer and are less likely to have a heart attack. Cardiac rehabilitation reduces the chances of being rehospitalized, helps patients recover strength, and builds skills in  managing medications and activities. Participants in cardiac rehabilitation are less likely to feel depressed.
  • Only a portion of eligible patients participate in cardiac rehabilitation, even after being referred. There are steps that health care teams, referred patients, and the patients’ family members can take to ensure a referral results in enrollment and continued participation.
  • Women, minorities, older people, and people with other medical conditions are less likely to be referred to cardiac rehabilitation than other groups.
  • A strong recommendation by the patient’s physician can greatly increase the likelihood of participation. Health care professionals can improve cardiac rehabilitation participation by reinforcing the physician’s recommendation,  identifying and referring eligible patients, implementing automatic referrals in order sets, and following up with referred patients after discharge to ensure enrollment.
  • The Million Hearts® Cardiac Rehabilitation Change Package serves as a menu of options from which quality improvement teams can select specific interventions to improve cardiac rehabilitation utilization. You can get started by bringing together relevant stakeholders to discuss the aspects of cardiac rehabilitation utilization that are most in need of improvement and select interventions that best address those issues.

Educational Materials

  • Cardiac Rehabilitation Fact Sheet [PDF-399K]
    This American Association of Cardiovascular and Pulmonary Rehabilitation (AACVPR) fact sheet provides an overview of cardiac rehabilitation and the benefits of participating in a program. It can also be displayed and distributed in waiting rooms.
  • Cardiac Rehabilitation Infographic [PDF-514K]
    This Million Hearts® infographic shares key statistics about the existing infrastructure and service delivery needs to maximize participation in cardiac rehabilitation programs in the United States.

Spread the Word

Sample Social Media Messages

Post these messages on your social media pages. You can also follow Million Hearts® on Twitter and share cardiac rehabilitation tweets right from our page; just look for the #CRSavesLives hashtag.

Facebook/LinkedIn

  • Cardiac rehabilitation saves lives, but not enough patients participate in a program. Learn what you can do to increase participation and download tools and resources to help you get started. Million Hearts [tag] http://bit.ly/2BBUbRp
  • Only 3% of qualifying heart failure patients participate in cardiac rehabilitation. Help more heart failure patients benefit from cardiac rehabilitation by applying the Million Hearts [tag] Cardiac Rehabilitation Change Package in your practice. http://bit.ly/2KDArEb
  • Women, minorities, older people, and those with other medical conditions are under-referred to cardiac rehabilitation. Learn what you can do to help all qualifying patients enjoy the benefits of cardiac rehabilitation. http://bit.ly/2BBUbRp
  • Cardiac rehabilitation includes team-based supervised exercise training, education, and skills development for heart-healthy living (including dietary counseling and smoking cessation) and counseling on stress and other psychosocial factors. Help your patients benefit from these and other secondary prevention services. http://bit.ly/2BBUbRp
  • Help us reach a national goal of 70% participation in cardiac rehabilitation. Optimize cardiac rehabilitation participation with the Million Hearts [tag] Cardiac Rehabilitation Change Package. http://bit.ly/2KDArEb
  • Many patients who would benefit from cardiac rehabilitation are not being enrolled or participating. You can change this and help save lives. Download the Million Hearts [tag] Cardiac Rehabilitation Change Package for a listing of process improvements and tools and resources to improve cardiac rehabilitation use. http://bit.ly/2KDArEb

Twitter/Instagram

  • #CardiacRehabilitation saves lives, but not enough patients participate in a program. Learn what you can do to increase participation with these downloadable tools and resources. http://bit.ly/2BBUbRp @MillionHeartsUS #CRSavesLives
  • Join us in reaching 70% participation in #CardiacRehabilitation by eligible patients across the nation. Optimize cardiac rehabilitation participation with this new @MillionHeartsUS Change Package. http://bit.ly/2KDArEb #CRSavesLives
  • Many patients who would benefit from #CardiacRehabilitation are not being enrolled or participating. Change this trend by using these evidence-based change tools from @MillionHeartsUS. http://bit.ly/2KDArEb #CRSavesLives

Social Media Graphics

Add visuals to your social posts to help them stand out in crowded feeds. Right click to download the graphics directly from this page or find them on Facebook in our Cardiac Rehabilitation photo album.

Cardiac Rehabilitation Benefits
Cardiac Rehabilitation Referral

Less than 3% of eligible patients with heart failure attend at least 1 session of cardiac rehabilitation.
Only 10% of eligible patients with heart failure are referred to cardiac rehabilitation.

Cardiac Rehabilitation Completion
Cardiac Rehabilitation Completion 2

John: CR Saves lives.

Sample Announcement

Add this announcement to your organization’s newsletter or blog or send it to an email list to encourage downloads of the Million Hearts® Cardiac Rehabilitation Change Package and raise awareness of the role that cardiac rehabilitation plays in saving lives.

Cardiac rehabilitation can save the lives of individuals who have had a cardiac event or procedure, but not enough patients are being enrolled or participating. You have the power to change this trend. Help us and Million Hearts® reach a national goal of 70% participation in cardiac rehabilitation by eligible patients. Inform your friends and family about the benefits of cardiac rehabilitation and download this new Million Hearts® Cardiac Rehabilitation Change Package for evidence-based ideas and tools to help your patients and clients use these life-saving services. http://bit.ly/2KDArEb

Website Content Syndication

Easily add cardiac rehabilitation resources and tools from Million Hearts® and other experts in the field to your website. Visit the CDC Public Health Media Library for the embed code and syndication instructions.

Events

Explore Million Hearts® events and activities near you.

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